hi! welcome behind the scenes

I'm Charisia.

Founder of Hoppa, the creative studio for brands that would rather stand out than fit in.

Charisia holding up a sign on a zebra crossing: you're way too creative to play it safe
Charisia Esmee Dekker, founder of Hoppa

why Hoppa?

At Hoppa it's all about one thing: finding what makes a brand its own, and making that visible. Not just something that looks nice, but an identity that truly fits you. For brands that would rather stand out than fit in.

what Hoppa stands for

Personal, playful and professional.

listen first, then create

Personal

No off-the-shelf brand. At By JYL two perspectives came together as one, and that's how your brand becomes truly yours.

just a little different from the usual

Playful

A hand-made logo, bold colours and imperfect illustrations. A little imperfect, but on purpose.

down to the last detail

Professional

From logo and brand mark to typography, colours and the strategy behind it. Everything clicks, from the first sketch to the print-ready file.

#madebyyoungcreatives

Fresh, bold and honest.

Hoppa is young, small and personal. You work directly with me, from the first idea to »Yep! That's it«.

hit. me. up!!

Who knows what we'll make!

A brand, business or idea that could use some creative energy?